Waitrose Social Listening
Reactive organic social posts that are born from a simple insight, cultural event or trend, all made in house, fast and at a low cost!
We taped into a relatable insight for pancake day this year "The first pancake is always the worst" Paired with a current trending meme.
The result: Waitrose's best performing organic asset so far in 2025.
The new Bridget Jones movie was about to be released so conversations online were at an all time high. So of course we had to bring back an iconic Bridget Jones moment. A simple execution that got picked up beyond the feed in news articles and above average impressions.
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