Hey i'm Ella, a social first creative at BMB, ideating social first ideas and always championing alternative ways to approach briefs.

I specialise in social but also ideate for 360 campaigns, stretching my ideas across, OOH, TVC, print and of course social.

I have been involved with campaigns of all scales; from working with small teams that demand creating, producing, and directing shoots myself, to art directing larger scale shoots involving coordination of a full team.

Previously I was at luxury fashion brand The Fold London. 

I created The Fold’s social media presence giving them a voice across Instagram and LinkedIn. They now use social media to maintain their visual identity which has become a key part of their marketing strategy. I led the concept creation and delivery of all social media posts and editorial web content. I was working alongside the Creative Director, creating campaigns for E-commerce, catalogue, and social content. My role was pivotal in establishing the narrative of the company through seasonal strategy and art direction.