The Ask
LTA wanted to get more 4–9-year-olds into tennis. It all began with LTA just wanting simple how-to videos…but that wasn’t quite going to run for high-energy kids.
So, to help kids be more engaged in tennis I wrote a song about different tennis skills. This was supported by a dance for the kids and Tennisables to Dash, Spin, and Bounce to.
I transformed this brief into an exciting opportunity that got kids singing and dancing along to Tennis Tekkers!
