The Ask 

We were asked to demonstrate that Funkin's nitro-infused cans give you bar quality cocktails, wherever you are in a way that would appeal to a Gen Z and Millennial audience. 

I created a stylised world and a range of scenarios that would be familiar to the audience and used the sound of the nitro-infused can to activate a shift in the stylised worlds into the ideal cocktail drinking experience. I tapped into DIY trends on social, by having set changes happen visibly in camera, leaning into the "make your own fun" ethos that underpins Funkin as a brand.