Proactive thought goes viral...

I moved into a new flat and they had a very fancy washing machine...a Samsung. After using it a couple of times the sound it made upon finishing became catchier and catchier. 

So naturally as a creative, I thought this must be turned into an idea! The Samsung Laundry Dance was born, and Samsung jumped at this opportunity fast. Within 3 days of ideation and contacting Brookie and Jessie the dance and sound had gone viral. 

Other than clean clothes I would say this is one of the best outcomes from doing my laundry, reaching people worldwide, and being Samsung's highest UGC performer.