The Ask

Nike Swim recognised that fewer women were taking the plunge into different water environments. They conducted some research and found it had to do with confidence. They wanted to get more women swimming, diving, and all in all enjoying water, resulting in more swimwear sales. 


I wanted to create something that removed the initial faff that swimming brings. Getting people excited about the prospects of swimming and making them feel comfortable with the different environments.


Beyond this, I wanted to make sure the experience was accessible to a variety of different people to spark intrigue. 


Nike Pitch 

Cold Water Therapy

You enter an ice-cold room where all you see is bright white and your own breath.

All you can hear is intense but slow breathing. You have the initial feeling of shock but then you start to acclimatise and relax.

Your first cold water therapy was nowhere near as threatening as you once thought.

Summers Day 

You enter to golden hues this room is warm and instantly makes you feel joy.

You hear waves crashing on the shore, multiple families laughs and birds chirping above. There’s a cool sea breeze that brushes softly through the air.

Your childhood joys of the beach have returned with no swimwear dread. You are present. You can’t help but smile. Wear what you want.

Open Water 

The air is still, with no end in sight. Every sound is pure, combined with slow heartbeats below the surface and the intense volume of every stroke hitting the water, you’re immersed instantly.

As you become more familiar with your vast surroundings you will experience being free. You will find your rhythm amongst the chaos of the sea, and you will no longer feel as though the air is sharp.

You have overcome your fear of open-water swimming.

Using Format